Fragrance or Parfum – these words in hollyberry’s world are in fact swear words.
Have you looked into what fragrance is? What is parfum? We are hear to tell you some interesting and scary facts.
We have encountered a large portion of products on the market that have “fragrance” or “parfum” listed on the ingredient label – even those that say that they are completely natural.
The word fragrance or parfum when listed on the product label represents an undisclosed mixture of chemicals, which are linked to hormone disruption, allergic reaction a large portion of them have not been tested for human safety. One of the main ingredients used in fragrance is phthalate, which you should just google to see what comes up. Yikes! But if you don’t have the time, we will short form it for you here.
This ingredient has been linked to asthma, attention-deficit hyperactivity disorder, breast cancer, obesity and type II diabetes, neurodevelopmental issues, behavioral issues, altered reproductive development and male fertility issues. Just to name a few.
Basically, when a company uses the word “fragrance” or “parfum” it is a loophole to put whatever they please into your “natural” product without disclosing it to the consumer.
So, here’s the upside – Hollyberry. We disclose all the ingredients we use in our product and how we scent our products. We use essential oils – pure and truly natural oils from the earth itself, and you know what? We write down EVERY. SINGLE. INGREDIENT on our label. And you will never find the words “Fragrance” or “Parfum” on our label. Ever. Because we don’t believe in that swear word.
Hollyberry – the REAL natural.